Real campaigns, names withheld

Anonymised Meta ads results with the important context.

Five service campaign result sets using one reporting window and one attribution model. Form leads are not presented as sales.

01 / 05

Garage door repairs

64.1% lower cost per form lead

A rebuilt Meta lead campaign generated 58 form leads at AUD 24.48 each. Against two legacy campaigns using the same attribution model, cost per form lead was 64.1% lower.

The legacy campaigns averaged AUD 68.16 per form lead.

Open the garage door repairs playbook How to read Meta ads reporting

Meta form leads: 58
cost per form lead: AUD 24.48
ad spend: AUD 1,420.12

02 / 05

Mobile mechanic

55 Meta form leads

A locally focused campaign generated 55 Meta form leads from AUD 701.35 in ad spend during the reporting window.

Open the mobile mechanic playbook How to read Meta ads reporting

Meta form leads: 55
cost per form lead: AUD 12.75
ad spend: AUD 701.35

03 / 05

Property development

46 Meta form leads

A focused property campaign generated 46 Meta form leads from AUD 851.91 in ad spend during the reporting window.

Explore industry playbooks How to read Meta ads reporting

Meta form leads: 46
cost per form lead: AUD 18.52
ad spend: AUD 851.91

04 / 05

Residential painting

23 Meta form leads

A residential painting campaign generated 23 Meta form leads from AUD 895.88 in ad spend during the reporting window.

Open the residential painting playbook How to read Meta ads reporting

Meta form leads: 23
cost per form lead: AUD 38.95
ad spend: AUD 895.88

05 / 05

Air conditioning

26 Meta form leads

A local air conditioning campaign generated 26 Meta form leads from AUD 968.75 in ad spend during the reporting window.

Open the air conditioning playbook How to read Meta ads reporting

Meta form leads: 26
cost per form lead: AUD 37.26
ad spend: AUD 968.75

Results reported by Meta Ads Manager for 11 July to 9 August 2026 using 7-day click and 1-day view attribution. All monetary figures are AUD. Leads are Meta form submissions, not confirmed appointments or sales. Client names are withheld. Results vary by offer, market, budget and execution.

How to read the figures

Platform reporting, not a sales claim.

Source

Figures were read from Meta Ads Manager for the stated reporting window.

Lead definition

A lead is a Meta form submission in these result sets. It is not a verified appointment, quote or sale.

Attribution

The figures use 7-day click and 1-day view attribution for a consistent comparison.

Limitations

Different offers, markets, budgets and sales processes produce different outcomes. These results are not forecasts.

Read the full editorial standards and results methodology

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