Selected campaign results

The work, in numbers.

Five service businesses. Five campaign breakdowns. Explore the enquiries, spend and cost per lead, with the reporting context included.

01 / 05

Garage door repairs

64.1% lower cost per form lead

A rebuilt Meta lead campaign generated 58 form leads at AUD 24.48 each. Against two legacy campaigns using the same attribution model, cost per form lead was 64.1% lower.

The legacy campaigns averaged AUD 68.16 per form lead.
MetaCAMPAIGN COMPARISON
Cost per form lead AUD · lower is better
Legacy campaigns$68.16
Rebuilt campaign$24.48
58Meta form leads
$1,420.12AUD ad spend

Meta Ads Manager · 11 Jul–9 Aug 2026
7-day click / 1-day view attribution. Form leads are not sales.

Results reported by Meta Ads Manager for 11 July to 9 August 2026 using 7-day click and 1-day view attribution. All monetary figures are AUD. Leads are Meta form submissions, not confirmed appointments or sales. Client names are withheld. Results vary by offer, market, budget and execution.

How to read the figures

Platform reporting, not a sales claim.

01

Source

Figures were read from Meta Ads Manager for the stated reporting window.

02

Lead definition

A lead is a Meta form submission in these result sets. It is not a verified appointment, quote or sale.

03

Attribution

The figures use 7-day click and 1-day view attribution for a consistent comparison.

04

Limitations

Different offers, markets, budgets and sales processes produce different outcomes. These results are not forecasts.

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