Most marketing agencies are deliberately vague about their process. They talk about "proprietary systems" and "proven frameworks" without explaining what those things actually mean for your business.
We are going to do the opposite. This post is a detailed, honest walkthrough of exactly what happens when a Texas contractor works with Out Market Them, from the first conversation through the first six months and beyond.
If you are evaluating whether we are the right fit for your business, this is the most useful thing you can read.
Before We Start: The Discovery Call
The first conversation is not a sales call. It is a discovery conversation where we figure out whether we can actually help your business.
We will ask about your current revenue, your primary service offerings, your service area, your current marketing efforts and results, and your growth goals. We will also ask about your sales process: how you handle inbound calls, what your current close rate is, and how you follow up with leads who do not book immediately.
The last set of questions matters because marketing ROI depends on what happens after the lead is generated. If your close rate on inbound calls is 30%, our campaigns will produce very different returns than if your close rate is 65%. We need to understand your entire revenue system, not just the marketing piece of it.
If after that conversation we both agree there is a genuine fit, we proceed to a market analysis.
Week One: The Market Analysis
Before we build anything, we analyze your specific market. This includes:
Competitive audit: We look at what your top three to five competitors are doing in Google Ads, organic search, and their Google Business Profile. We identify gaps in their strategy that represent opportunities for you.
Keyword analysis: We identify the highest-value keywords in your trade and service area, what they cost to compete for, and what the search volume looks like by season.
Current position assessment: We audit your existing Google Business Profile, your website speed and structure, your current review count and recency, and any existing Google Ads campaigns.
Revenue math: We calculate realistic projections based on your average job value, expected close rate, and the cost of leads in your market. This is not a pitch document. It is a genuine business case that shows the expected return on a specific marketing investment under realistic assumptions.
At the end of week one, we present these findings and our recommended strategy. You review it, ask questions, and decide whether to proceed.
Month One: Building the Foundation
The first month is build month. Depending on what the market analysis revealed, we typically work on several fronts simultaneously.
Google Ads setup: We build the campaign architecture from scratch, or restructure existing campaigns if they are poorly built. This includes keyword research and selection, negative keyword list development, ad copy creation and testing, landing page design and build, call tracking setup, and conversion event configuration in Google Analytics and Google Ads.
For Texas contractors, we typically have campaigns live and generating calls within the first two weeks of month one. The initial two weeks after launch are monitoring and rapid optimization, pausing underperforming keywords, adjusting bids, and refining landing pages based on early conversion data.
Google Business Profile optimization: We audit and optimize your GBP completely. Categories, services, description, photos, and Q&A. If your GBP has deficiencies in any of these areas, we correct them in week one because GBP changes can take time to propagate and influence rankings.
Website assessment and quick wins: If your website has obvious conversion or SEO deficiencies that can be addressed quickly, we flag them immediately. A phone number that is not clickable on mobile, a missing service page for your highest-margin service, or a page that loads in six seconds on mobile all get flagged with specific recommendations.
Review generation system: We help you implement a review generation process that will consistently produce new Google reviews from completed jobs. We provide message templates, direct review link setup, and a tracking system for review velocity.
Month Two: Optimization and Early Results
By the start of month two, your Google Ads campaigns have two to four weeks of data. This is when the most impactful optimization work happens.
We analyze the search terms report to identify and eliminate irrelevant searches that have been costing clicks. We assess landing page performance and make adjustments if conversion rates are below target. We review call tracking data to identify which keywords are producing calls versus which are producing clicks that do not convert.
You will see your cost per lead decreasing during month two as these optimizations take effect. The campaign is becoming more efficient while producing similar or greater lead volume.
Local SEO work continues in month two with citation building, additional website page creation, and content publishing. These activities do not produce immediate results but compound over months three through nine.
By the end of month two, most clients are seeing a clear relationship between their marketing spend and specific lead volume. The tracking is working. The calls are being attributed to specific keywords and campaigns. The picture of what is producing results is clear.
Month Three: Performance and Momentum
Month three is when the 90-day ROI claim becomes real. Campaigns have had enough time to optimize. Conversion data is informing bidding strategies. Local SEO work is beginning to show early ranking movement. And you have enough data to clearly see what the marketing investment is producing in terms of leads, booked jobs, and revenue.
We deliver a detailed month-three report that covers:
- Total leads generated by channel
- Cost per lead by channel
- Booked appointments attributed to marketing
- Revenue attributable to marketing (based on your reporting)
- Return on marketing investment
- What changed from month one and why
- The strategy for months four through six
The report is not a collection of impressive-looking metrics. It is a business document that connects every dollar of marketing spend to a specific revenue result.
Months Four Through Six: Scaling What Works
By month four, we know what is working and what is not. The highest-performing campaigns get more budget. Underperforming campaigns get restructured or paused. New opportunities identified in the optimization process get built and tested.
Local SEO rankings typically begin showing meaningful movement in months four through six. If your GBP started outside the top ten map pack results for your primary keywords, you may begin seeing positions seven through ten by month four, progressing toward the top three over the following six months of sustained work.
We also typically introduce additional channels in months four through six if the business is ready. A Meta Ads campaign targeting homeowners in slow-season months, if the trade is seasonal. A remarketing campaign targeting your website visitors who did not convert. Hyper-local campaigns targeting specific high-value communities in your service area.
The marketing system becomes more multi-layered and more durable over time.
What We Measure and Report Monthly
Every month you receive a report that covers:
Leads: How many exclusive inbound leads did your marketing generate, broken down by channel
Cost per lead: What each lead cost to acquire
Conversion data: Call tracking results showing what percentage of ad clicks and organic visitors became calls
Revenue attribution: Revenue from marketing-generated jobs (based on the data you provide about closed jobs)
Return on investment: The ratio of revenue generated to marketing spend
Progress on long-term assets: Local SEO ranking movement, review count growth, GBP metric improvements
Next month plan: Specific actions and changes planned for the coming month and why
What We Do Not Do
Being clear about what we do not do is as important as describing what we do.
We do not report on vanity metrics to make results look better than they are. If leads are down in a month, we tell you why and what we are doing about it.
We do not lock clients into long contracts without performance accountability. We believe in earning the relationship month by month through results.
We do not manage shared lead platforms on your behalf and present those leads as our marketing results. Everything we generate comes from channels you own.
We do not take on clients we cannot help. If the discovery call reveals that your business is not ready for the marketing investment, or that your market economics do not support the ROI we expect to deliver, we will tell you.
Ready to See What Is Possible for Your Business?
If you are a Texas contractor who is serious about growing your business through marketing that is tracked, optimized, and tied directly to revenue, reach out to our team today.
Bring your current marketing data, your average job value, and your growth goals. We will show you exactly what we think we can do for your business and why.